The Twitch VOD situation is crazy

According to signs like Ludwig, YouTube He has a long way to go If he wants to really compete with twitch In the live streaming space. While the platform has It received praise from some for its suitability for creative peopleit has some technological flaws that he doesn’t seem very keen on fixing.

But it turns out that YouTube has an important advantage over Twitch: Videos on demand– And the creators make money from them.

Moistaker1Tikal He recently posted a video showing his exact earnings from his top streams on both Twitch and YouTube, and the difference is astounding. He made $11,700 from his top-performing Twitch stream (where he watched his esports team win the tournament). Rocket League Spring pioneer), and $84,000 from his best YouTube stream (where he played Bethesdalatest game, Starfield).

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There’s something important to note here: If we’re just looking at the earnings Moistcr1tikal made while streaming, his YouTube stream made $1,600, which is much less than his Twitch stream.

So where did the rest come from?

Views on VOD.

https://www.youtube.com/watch?v=KUIAoqUOw5A

the Moistcr1tikal registration Starfield flow It is uploaded to his YouTube channel just like any other video. It has 4.7 million views. It is too Four long hours. This means that it may a lot of space for advertising breaks. Since the VOD is permanently on his channel, he continues to gain views, which earns him money passively.

$84,000 for a four-hour broadcast, just playing in the middle of a stool StarfieldHe said. (Starfield It was, in fact, a failure.) “This was like insomnia, the challenge of trying not to sleep, basically. $84,000!”

Streamers can’t make money this way on Twitch. The platform simply does not prioritize VODs. It deletes all video on demand (VOD) videos after 60 days of broadcast, and although they can still be watched on streamers’ channels during those 60 days, they are not monetized. It doesn’t matter how many views a streamer’s VOD gets on Twitch; They won’t make money from it.

All profits made by Moistcr1tikal are on his account Rocket League The Twitch stream came while the stream was live. It peaked at about 75,000 concurrent viewers, so part of the $11,700 it made was ad revenue. The rest came from about 2,000 new sign-ups. This service costs $4.99 per month, and Moistcr1tikal is supposed to get a 70/30 revenue split, so he made about $6,986 there.

It is interesting to note that in 2018, our colleague streamed on Twitch Masked toast He was one of the first to break his profitswhere he shares exactly how much he made from ad revenue, subscriptions, donations, and brand deals. While creators tend to be more open about their earnings these days (especially when platforms like Twitch try to take a bigger share of their income), it’s rare that we get stratified numbers like these, where streamers talk about how much income they make And from any sources.

As for Twitch streamers who might be looking at Moistcr1tikal’s details and wondering what they can do to monetize their on-demand videos, here’s He is A solution for them.

In October 2023, Twitch It lifted its longstanding ban on simulcastingso streamers can now broadcast on Twitch, while also broadcasting that stream to other platforms, such as YouTube, in real time. This means that Twitch streamers who are also on YouTube Partner Program They can use YouTube as a VOD recorder and monetize the video permanently on their channel after the broadcast ends.

By not monetizing on-demand video, Twitch — which has never been profitable and is It is currently under scrutiny by parent company executives Amazon– Loses a significant amount of potential income. But streamers may at least be able to use YouTube to tap into an income stream that already works for people like Moist.



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2024-12-17 23:01:04

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