Snapchat is overhauling how influencers earn money on the platform

Snapchat is overhauling how people make money on the platform by introducing a new, unified monetization program. The new program will cover content posted in Stories as well as Spotlight, the platform’s TikTok-like discovery feed filled with recommended video content. Under the program, influencers receive revenue for ads placed within eligible Stories and Spotlight posts.

The new program is currently in testing with a small group of users, and will be rolled out broadly on February 1, 2025. To participate, users need to meet a set of criteria to be invited: 50,000 followers and either 10 million Snap views, 1 million Spotlight views, or 12,000 1 hour of viewing time in the last 28 days.

They also must post consistently, at least 25 times a month to saved or Spotlight stories and posting to Spotlight or public stories on at least 10 of the last 28 days. Some of these eligibility requirements are much higher than they were under the old structure. To be eligible to earn money through Spotlight, for example, creators previously needed things like a public profile, 1,000 followers, and 10,000 video views.

Other video platforms have also simplified or changed money for original content creators. TikTok, for example, is now It has one creator program Which require videos longer than one minute. On YouTube, Shorts video creators Earn money through advertising revenue – A move by the company to compete meaningfully with TikTok.