Snapchat is changing how creators earn money–and making it harder for them to start

We just wrote about how platforms work YouTube, Tik Tok, Instagramand Spotify It has made it easier for content creators to earn money. They’ve rolled out new monetization programs, revamped and simplified legacy programs, and lowered eligibility requirements across the board so creators can more quickly start making money from their content.

But there is one platform that breaks the pattern: Snapchat She announced today that she is getting rid of… Highlight The rewards program is in favor of a new, unified monetization system that will pay creators for ads shown on Stories and above Highlight Videos longer than 60 seconds.

“with Highlight “Viewership is up 25% year over year, and there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories,” Snapchat said in a post on the company’s blog. “Starting February 1, 2025, eligible creators will be able to monetize Highlight Videos longer than one minute.”

Monetization of videos under 1 minute is blocked…