Snapchat is changing how creators earn money–and making it harder for them to start

we Just wrote about How do you like the platforms? YouTube, Tik Tok, Instagramand Spotify It has made it easier for content creators to earn money. They did Introducing new monetization programs, renewed and Simplified Old, lowered eligibility requirements across the board so creators can more quickly start making money from their content.

But there is one platform that breaks the pattern: Snapchat Today she announced that she is getting rid of… Al Adwaa Rewards Program In favor of a new, unified monetization system that will pay creators to show ads on Stories and Spotlight videos longer than 60 seconds.

“With Spotlight viewership up 25% year over year, there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories,” Snapchat said in a statement. Company blog post. “Beginning February 1, 2025, eligible creators will be able to monetize Spotlight videos longer than one minute.”

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Preventing monetization of videos under one minute in length is nothing new; TikTok did the same thing when this happened He introduced her Creativity programme In 2023. We get it: More video time equals more ad space, so platforms want to encourage creators to post longer. TikTok’s software similarly relies on advertising revenue, and has replaced TikTok’s original monetization system, which was $1 billion. Creators Fundany Paid creator shares from a daily cash pool Based on the amount of engagement their videos have achieved.

Snapchat introduced Spotlight Rewards in 2020 to compete with TikTok’s Creator Fund. It promised division 1 million dollars daily Among the creators of the best videos on Spotlight is the TikTok-esque short video feed. Within a year, the Spotlight Rewards awards were paid out $250 million to over 12,000 creators. Snapchat later reduced the daily amount paid to creators and began expanding its ad offerings, placing them first in Stories in 2022 and then in Featured videos. In 2023.

Snapchat’s new program combines revenue from both ad streams into one payment for creators.

But no everyone Creative people.

To qualify for Spotlight Rewards, creators must have at least 1,000 followers, 10,000 unique video views, and a public profile. For the new program, the bar has been raised significantly. Creators must meet strict activity and participation requirements.

To meet the requirements of the activity, they must…

• Post at least 25 times a month in Saved Stories or Spotlight
• Posting to either Spotlight or Public Stories on at least 10 of the last 28 days

As for participation requirements, you must…

• You have at least 50,000 followers
• You’ve reached one of the following in the last 28 days: (a) 10 million Snap views, (b) 1 million Spotlight views, or (c) 12,000 hours of watch time.

As you can see, this new program requires a lot More creative people. We believe that creators who have been regularly monetizing through Spotlight Rewards until now will likely qualify for the new program, but any creators looking to start monetizing once this system rolls out will have a more difficult time.

There’s also another barrier to their entry: This new program is invitation-only. Snapchat says creators who meet all of the above requirements “may be eligible for the invite.” She didn’t set a timeline for the invitations, but she did Confirm to TechCrunch The Spotlight Rewards program will end on January 31, 2025.

The new program starts on February 1.