Snapchat introduces new, unified monetization program for creators

Snapchat is making it easier for creators to earn money with its new unified monetization program. This program adds ads to creators’ Stories and longer Spotlight videos, giving them more ways to earn money.

Snapchat announced its continued support of creators with the launch of a unified monetization program. This program not only delivers ads within creator stories, but also in longer Spotlight videos, providing expanded revenue opportunities for creators.

With Spotlight viewership up 25% annually, there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories. Starting February 1, 2025, eligible creators will be able to monetize Spotlight videos longer than one minute.

As part of the Unified Program, creators may be eligible for an invitation if they meet the following criteria:

You have at least 50,000 followers.

Post at least 25 times a month To saved stories or Spotlight.

Post to either Spotlight or Public Stories on at least 10 of the last 28 days.

Achieved one of the following in the last 28 days:

10 million Snapchat views

1 million views in the spotlight

12,000 hours of viewing time

Read also: Nitanshi Goel helps creators navigate Snapchat

In response to Snap Star’s ad Sakshi Keswani, Popularly known as “Being Suku,” says “The way creators approach content has completely evolved. Today, it’s all about authenticity, creating what truly brings us joy, and keeping it simple — content that reflects who we are. For me, Snapchat was that platform. I started creating early And I was fortunate to turn my passion into an amazing earning opportunity With the launch of Snapchat’s Unified Monetization program, the game has changed for creators. From ads in Stories to monetizing long-form videos in Spotlight, Snapchat is empowering us with more ways to turn our creativity into rewards. Helpful. It’s not just about making money; it’s about inspiring us to push boundaries, connect with our audience and build something impactful.

Over the past year, the number of creators posting publicly has more than tripled, and our community loves their content. We remain committed to developing and expanding the total rewards available to creators, from Snap’s Monetization Program to… Snap Star Collab StudioMore than that, it makes it easier for them to achieve success and get rewarded for who they are.

More details about the program and eligible countries are available at Creator Center

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